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Flex-Friendly Certification sends a powerful signal to potential applicants and current employees. It demonstrates that you have a great story to tell.
As part of our regular certification process, we use CultureHQ's platform to collect video stories from some of your employees. We then feature these stories on our site as a first step in helping you showcase the positive impacts associated with your flexible working arrangements.
But now, certified employers have an additional opportunity to more fully showcase their commitment to a flexible work environment. In an effort to help your team get started on its employee storytelling and social advocacy journey, CultureHQ is able to provide unique partnership incentives to organizations who are Flex-Friendly Certified.
According to The Talent Board, the use of video testimonials from current employees is a highly effective practice attracting applicants, and this practice's frequency is on the rise. HBR reports that 9 in 10 job seekers would like to hear from current employees before they deciding to apply.
Our partner, CultureHQ, is a leader in helping employers tell these stories, and they work with some of the country's most recognizable brands. Through their platform, you can capture employee stories that showcase your company's people, culture, and values. You may then approve the stories for external sharing.
CultureHQ's sharing options allow you to promote your stories across the major social networks, and through an exclusive partnership with LinkedIn. You may also embed them directly on your website (as we have) or in job descriptions. This sharing and social advocacy component gets the word out so you can attract the best talent, get them in the door, and keep them longer.
This is an opportunity to take your Flex-friendly certification to the next level, helping you drive awareness to your organization, attract the best talent, and get people excited about joining your company.
I'd also encourage you to get to know the CultureHQ team and sample some of what they do below, or by visiting their website.